TALOFA LAVA! MY NAME IS OPETA, A MULTIDISCIPLINARY DESIGNER FROM AUCKLAND,
NEW ZEALAND.
With over a decade in Advertising and Media, I’ve collaborated with leading clients on a wide range of projects including work showcased at the prestigious Te Papa National Museum of New Zealand.
I’m passionate about shaping contemporary design systems and brand experiences that inspire transformation, resonate with audiences, and stand the test of time. I thrive on building strong relationships, leading teams with clarity and energy, and ensuring creative work is both purposeful and beautifully crafted.
As Head of Design at Federation Advertising Agency, I take a hands-on approach from concept through to final execution, while overseeing design standards and guiding a talented team. My role also extends into cultural advisory, where I bring authentic insights to help integrate culture into design with respect and integrity.
At the heart of my practice is a drive to create design that is strategic, inclusive, and impactful, whether that’s through visual storytelling, brand systems, or digital-first creative solutions.
Outside of work, I’m always curious. From trying new foods and watching a good thriller, to staying active and finding fresh inspiration in everyday experiences.
