About Me
I’m Opeta Elika, a multidisciplinary design leader based in Tāmaki Makaurau, Aotearoa.
With over a decade of experience across design, brand, campaign, and cultural storytelling, I create visual systems and experiences that solve real problems and resonate with people.
My work sits at the intersection of insight, strategy, and craft, blending design thinking with cultural intelligence to build solutions that are purposeful, inclusive, and impactful. I thrive on leading teams, collaborating across disciplines, and shaping work that balances creative ambition with tangible outcomes.
I’ve led projects for civic institutions, national campaigns, and cultural organisations, always grounding my design in user understanding and narrative depth. Some of my work has been recognised at national design awards and exhibited at Te Papa Tongarewa, the Museum of New Zealand.
Outside of work, I stay curious, whether I’m trying new food, watching a good doco, or seeking fresh inspiration from everyday experience. Design for me is not just what I do, it’s how I see the world.
