DoorDash.
Vinyl Cover: Introducing Dash to the Delivery Universe.
Everyone knew DoorDash delivered dinner, but few realised they also delivered groceries. Partnering with dairies and service stations across New Zealand, the challenge was to show Kiwis that DoorDash is more than just dinner.
The answer was Dash, a superhero character who bursts in to save everyday food dilemmas. Backed by the remastered Flash Gordon track, the campaign tapped into nostalgia and 80s hero energy.
We extended this world through a superhero comic–read-along vinyl record, turning the “Delivery Universe” album cover into an interactive 3D experience. Through red and blue lenses, two stories revealed Dash as the saviour of snacks and groceries alike.
The results.
The campaign reframed DoorDash’s brand from dinner delivery to the hero of all meals and moments. Dash became the face of convenience and speed earning a Bronze at the Best Design Awards for Graphic and Design Craft – Illustration.
Design Director Opeta Elika
Chief Creative Officer Brad Collett
Strategic Lead Dan Bye
Digital Creative Director Jeremy Clark
Account Manger Kate Horsnell
Artworker Miranda Kennedy
