DoorDash.
Vinyl Cover: Introducing Dash to the Delivery Universe.
The Problem
DoorDash was known for dinner delivery, but awareness of groceries and convenience items was low.
The Insight
People respond to characters and nostalgia-driven storytelling more than functional messaging.
The Design Response
We created “Dash,” a superhero who saves everyday food dilemmas, extending the concept into an interactive comic-style vinyl record that revealed dual narratives through red and blue lenses.
The Outcome
The campaign repositioned DoorDash as the hero of all food moments and won Bronze at the Best Design Awards for Illustration and Design Craft.
Design Director Opeta Elika
Chief Creative Officer Brad Collett
Strategic Lead Dan Bye
Digital Creative Director Jeremy Clark
Account Manger Kate Horsnell
Artworker Miranda Kennedy
