Maritime New Zealand.

Designing for Safety, Story, and Connection.

The Problem
Water safety messaging struggled to emotionally connect with families.

The Insight
People act more responsibly when messages come from loved ones.

The Design Response
We developed brand guidelines, workplace design, and the “Come Home Safe” campaign using family contracts to humanise safety communication.

The Outcome
An Effies finalist campaign that strengthened brand consistency and helped shift safety behaviour nationally.