Unruly Tourists.
A Tale of Perception and Conflict.
The Problem
A real-life controversy needed to be told from multiple viewpoints.
The Insight
Conflict is more powerful when both sides are visible.
The Design Response
We used opposing quotes and bold typography across street posters to reflect emotional tension and ambiguity.
The Outcome
A campaign that invited audiences to question perception and engage with layered storytelling.
Design Lead/Art Director Opeta Elika
Creative Lead Tony Clewett
Creative Group Lead Bobbie McKay
Digital Art Director Gene Wheaton
Graphic Designer Chesna Stanich
