Eke Panuku.

Rebranding for Urban Regeneration in Tāmaki Makaurau.

The Problem
Eke Panuku needed a distinct brand while remaining aligned with Auckland Council.

The Insight
Urban regeneration is about flexibility, unity, and evolution.

The Design Response
We created a fluid grid-based identity system that integrated council typography and colour while establishing Eke Panuku’s own voice.

The Outcome
A cohesive sub-brand that clearly communicates purpose and community impact while remaining connected to Auckland Council.