Macbeth.
Exploring Paranoia: A Modern Take on Macbeth’s Descent into Madness.
The Problem
How do you make Shakespeare relevant to contemporary audiences?
The Insight
Macbeth’s core theme is paranoia — a modern psychological experience.
The Design Response
We designed dynamic banners, typographic posters, and unexpected placements in everyday environments to simulate voices and inner tension.
The Outcome
A striking, modern interpretation that reintroduced Shakespeare through emotional relevance and cultural immediacy.
Design Lead/Art Director Opeta Elika
Creative Lead Tony Clewett
Creative Group Lead Bobbie McKay
Digital Art Director Gene Wheaton
Graphic Designer Liv Aukafolau
